Hello
I'm Ziwu Zhou. I designing digital products that feel simple, useful, and human.
Years of experience
16+
Projects completed
110+

about me
My design journey began in 2007, when I joined IBM’s Extreme Blue program, a highly selective internship for emerging tech and business leaders. Our team explored an unconventional idea for the time: using SimCity to create virtual environments for project management training. That experience showed me how thoughtful design can transform even the most complex or routine experiences into something engaging and meaningful.
Almost 20 years later, I’m still driven by the same passion: crafting intuitive, elegant digital experiences that make technology feel seamless and human. Throughout my career, I’ve led cross-functional initiatives, mentored designers, and partnered closely with research and engineering teams to turn complexity into clarity. I’m especially excited by the evolving intersection of UX, AI, and automation, and the opportunity to shape products that are not only functional, but genuinely easy and enjoyable to use.
work experience
2022–Present
Lead User Experience Designer
Cisco
2020–2022
Senior User Experience Designer
Apple
2017–2020
Senior Manager, UX Design
Charles Schwab
2016–2017
User Experience Designer
ZS
2011–2016
Interactive Design Engineer
HP/HPE




