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Hello

I'm Ziwu Zhou. I designing digital products that feel simple, useful, and human.

Years of experience

16+

Projects completed

110+

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about me

My design journey began in 2007, when I joined IBM’s Extreme Blue program, a highly selective internship for emerging tech and business leaders. Our team explored an unconventional idea for the time: using SimCity to create virtual environments for project management training. That experience showed me how thoughtful design can transform even the most complex or routine experiences into something engaging and meaningful.

 

Almost 20 years later, I’m still driven by the same passion: crafting intuitive, elegant digital experiences that make technology feel seamless and human. Throughout my career, I’ve led cross-functional initiatives, mentored designers, and partnered closely with research and engineering teams to turn complexity into clarity. I’m especially excited by the evolving intersection of UX, AI, and automation, and the opportunity to shape products that are not only functional, but genuinely easy and enjoyable to use.

work experience

2022–Present
Lead User Experience Designer

Cisco

2020–2022
Senior User Experience Designer

Apple

2017–2020
Senior Manager, UX Design

Charles Schwab

2016–2017
User Experience Designer

ZS

2011–2016
Interactive Design Engineer

HP/HPE

case studies

Cisco 
Cisco License Central

A zero-to-one initiative that I conceived, designed, and built entirely from scratch — delivering a fully integrated licensing platform. Upon launch, the tool improved Cisco customer satisfaction scores by 10 points.

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 Apple
Supply Chain Innovation

Revamped Apple’s CPFR supply chain project, reducing partner onboarding time from 12 months to just 45 days. Our improvements optimized workflows and streamlined interfaces, driving faster, more efficient collaboration.

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Charles Schwab
Mobile App Media Center

I designed Schwab’s Media Center to streamline mobile access to financial insights, reducing overload and providing relevant, on-the-go content. User engagement jumped 30% post-launch, with improved app ratings and satisfaction.

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