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HELLO! MY NAME IS ZIWU ZHOU
你好。

pronounced ‘zee-woo joe’

I’m a product designer passionate about crafting intuitive and beautiful digital experiences. With a knack for turning complex problems into seamless solutions, I thrive on creating designs that balance functionality and elegance.

 

I specialize in leading cross-functional teams to deliver top-notch user experiences, whether it’s for enterprise applications or consumer products. From visual design to user research and usability testing, I bring a data-driven approach that ensures every design decision is intentional. My experience spans the full design spectrum, having worked with global teams and mentored designers along the way.

 

Outside of work, I love exploring new ideas and pushing creative boundaries. Whether it’s AI innovation or simplifying complex systems, I’m always up for the challenge to design the future, one pixel at a time.

Design is thinking made visual—with a lot of caffeine, but in my case, it’s powered by green tea. 🍵

Case Studies

CASE STUDIES

Each case study I present offers a deep dive into my design process, showcasing how I tackle complex challenges from ideation to execution. With a focus on data-driven decisions, user-centric thinking, and a collaborative approach, these projects highlight my ability to create impactful solutions that not only meet business goals but also elevate the user experience.

 Apple

Supply Chain Innovation

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Revamped Apple’s CPFR supply chain project, reducing partner onboarding time from 12 months to just 45 days. Our improvements optimized workflows and streamlined interfaces, driving faster, more efficient collaboration.

Mobile App Media Center

Charles Schwab

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I designed Schwab’s Media Center to streamline mobile access to financial insights, reducing overload and providing relevant, on-the-go content. User engagement jumped 30% post-launch, with improved app ratings and satisfaction.

Bio
Portfolio

PORTFOLIO

This section showcases a curated selection of projects I’ve worked on throughout my career, spanning various industries and design challenges. From detailed case studies that highlight my problem-solving approach to additional projects that reflect my versatility, each piece demonstrates my passion for creating meaningful, user-driven solutions. Whether working on enterprise products or consumer-facing apps, I strive to balance creativity with data, ensuring that each design not only looks great but functions seamlessly.

Designing next-level user experiences with data and instinct. I turn complexity into simplicity.

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